![]() By 2017, users had access to a GIF library and could send each other different types of files such as documents, PDFs, etc.The app implemented Google’s developments in machine learning for a Smart Reply feature that analyzed users’ activity and suggested relevant replies based on it.It allowed users to regulate the size of their message to express a perceived change in “voice” volume – an innovation aimed to replace the use of all Caps for that purpose. Allo also started with a feature called Whisper Shout.It came with Google Assistant integrated into the app, which allowed users to ask queries in a conversational manner and to share the findings of the AI assistant in your group.There was an optional Incognito mode that offered private notifications, expiring chats, and end-to-end encryption.The app also had numerous useful features, some of which innovative for their time: ![]() The app used phone numbers as identifiers, which was good for users who needed a texting app that wasn’t connected to their social media or email. ![]() When Allo came out in September 2016, things looked promising. Starting with Google Talk, going through Hangouts and its ever-growing text, voice, and video features, and finishing with newer apps like Allo, Google Duo, and Google Messenger – Google seems to have tried it all. Google has been trying to find a foothold in the messaging market for years. ![]()
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